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4 Jobs, But Not 4 Ever: What it Means for Employers
I’ve been thinking about four high-performing newly-minted workers and the choices they’ve made. It’s a telling picture – and may be a harbinger of what companies need to do to hold onto their best....
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The Power of 10 Minutes in a Dreamforce Keynote
We work with companies that are often way ahead of the market. Sometimes – through vision, smarts, passion and persistence – our clients are in the right place at the right time when the market wakes...
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Integrity and the Cowboy CEO
The other day, I had the chance to meet with one of our client CEOs, Fred A. Brown. He’s not what I would call a ‘typical’ founder/CEO – mostly because he’s a cowboy. Not the shoot first, aim later...
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3 Cybersecurity Trends for 2013
As a security PR firm, we know that the cybersecurity industry is often defined by conflict – between convenience and risk, hype and genuine threats, or priorities and available resources. This is...
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How Does The Zipcar Acquisition Improve Avis’ Brand?
Zipcar is the best of both worlds for young professionals living in Boston – the convenience of a car without the sky-high parking costs and a workaround to the ridiculous ‘must be 25 years old to rent...
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